Wednesday 12 October 2011
Promoting US pork
To promote the use of US pork butt for traditional Japanese cooking, the US Meat Export Federation’s (USMEF) Japan office recently conducted a US pork recipe contest for consumers.
In Japan, pork butt is more commonly used in home cooking than in restaurant dishes. So by encouraging everyday consumers to develop and showcase original pork butt recipes, this contest was aimed at building awareness of the pork butt and allowing home-makers to share fresh ideas with their fellow consumers. To raise the profile of the recipe contest, USMEF used advertorials in the Asahi newspaper and lifestyle magazine Orange Page, as well as online ads on the food and lifestyle web site, Bon Marche.
Support for the contest was provided by the Pork Checkoff and the USDA Market Access Program (MAP).
From more than 1,000 applications, USMEF selected one grand prize winner to receive a one-year supply of US pork. The winning recipe was American pork butt with plum wine and Japanese herbs.
Grand prize winner, Yukari Harada, said: "Plum wine is quite popular in Japan, and my mother used to make it herself. I still clearly remember the taste of my mother's plum wine, which was given by a small one-bite cup as a medicine when I had a stomach ache, and I really loved it. My mother also used her plum wine for cooking, which inspired me to develop my own plum wine recipe using US pork butt."
An American Pork Ambassador Prize was also awarded, with the winner receiving an invitation to participate in the US pork butt cooking demonstration at the USMEF Strategic Planning Conference in November...
Source: newsroom - farmingnewsdaily.co.uk
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