Aviagen gets up close with Russian Roadshows
Series of events designed to build local relations
Aviagen has held the first in a series of Russian seminars using a new ‘roadshow’ format aimed at getting closer to customers. A variety of subjects were covered including, broiler management, male management, bird transfer procedures, nutrition for fertility and chick quality. The presentation on monitoring hatchery practice was followed by two practical sessions covering the assessment of male condition and hatchery egg breakout analysis.
The first event took place in Pyatigorsk in Southern Russia with further events to be held in the Tula Region and Moscow later this year and early next year. The new roadshows replace the previous annual seminar held centrally in Russia.
Two further customer events in association with Prodo and Cherkizovo were also organised with around 50 parent stock producers, hatchery managers and nutritionists present.
Neil Clark, Regional Technical Manager, explained:
“Russia is a big country! As more and more poultry companies have realised the benefits of working with Aviagen, our customer base has grown significantly. We built our new hatchery at Yasnogorsk to provide a local supply base to our customers and these seminars are an extension of that idea.
“We’re always looking for new ways to improve the service to our customers but we realise that travelling into Moscow or another central area will mean several days away from their business for a number of our customers. With that in mind we have chosen various locations where we can get closer to our customers and hold more interactive sessions. Feedback so far is very positive and we’re sure that the more intimate groups and being able to spend time with our experts are appreciated by customers.”
A guest-speaker at the Pyatigorsk event was Marco van den Broek, a broiler farmer working in Russia with Ross birds. He was able to share his experiences and give practical tips to the attendees based on his first-hand knowledge. The customer event also looked at fertility improvements (male management) and the correct flock stimulation, especially between 18 and 30 weeks.
At the customer events the local team was joined by David Butler, a consultant with strong links to Aviagen and the Ross Brand. In his own unique style, David provided the groups with a detailed presentation on all aspects of male management followed by a practical session on the farm.
Source: newsroom - farmingnewsdaily.co.uk