Thursday 25 October 2012
Developers behind pink lady apples are devoting more resources to marketing the brand rather than increasing global production.
The move was recently discussed at an international Pink Lady Alliance meeting in Spain.
John Durham, managing director of Apple and Pear Australia, says the industry is comfortable with how much fruit is grown in the northern and southern hemisphere.
"The production base is largely established, so it's more about maintaining a rate of growth that is closely attuned to the growth in the marketplace," he said.
"And the introduction of enhanced cultivars to make the opportunities for producers more easily achievable."
Australia is the biggest southern hemisphere producer of pink ladys.
More colourful strains of the variety, including Rosy Glow and Lady in Red, are being sold at the supermarkets under the pink lady brand.
The varieties passed consumer taste tests to ensure they could meet market specifications.
Back to News Headlines