Monday 29 October 2012
New Salad Crop Specialist for Syngenta
Syngenta has appointed George Hallam as the company’s new Salad Crop Specialist for the UK and Ireland.
Mr Hallam joins Syngenta from one of the UK’s premier fresh produce manufacturer and retail suppliers, Natures Way Foods, where he was responsible for ensuring crop quality, availability and continuity, as well as supplier compliance, from the grower through to supermarket shelf. His experience will be invaluable to identify and deliver exciting opportunities for growers and food businesses to utilise Syngenta varieties and products to achieve new market growth.
“Today’s growers face unprecedented pressures to fulfil the supply and quality assurance demands of food processors, retailers and, ultimately, more discerning consumers,” he said. “We aim to provide them with the optimum combination of varieties and agronomy solutions to deliver reliable, high-quality, produce for as long as possible through the season.
“The difficulties growers have faced with achieving consistent supplies in the extreme weather conditions this season, has highlighted the need to identify the varieties and crop protection programmes that will help them cope more effectively in the future,” he added.
In addition to the innovative new Syngenta leafy salad crops, Mr Hallam will manage the company’s sweetcorn, courgette and squash, snap pea and fine bean varieties and crop protection programmes.
Mr Hallam’s appointment completes the Syngenta team of Crop Specialists. He will work alongside Nigel Kingston (root & bulb crops) and James Gray (brassicas), to deliver growers Integrated Crop Solutions designed get the best possible results from the company’s exciting varieties and leading crop protection products.
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Source: newsroom - farmingnewsdaily.co.uk
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